Effective Date: March 13, 2026
Evil Match ("the App") is a mobile puzzle game developed by Trackim Books + Art. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information. By downloading or using the App, you agree to the practices described in this policy.
We do not require account registration. We do not collect your name, email address, or any personally identifiable information directly through the App.
The App uses Google AdMob to display advertisements to users who have not purchased the ad-free upgrade. AdMob may automatically collect the following information to serve and measure ads:
AdMob is operated by Google LLC. For more information, see Google's Privacy Policy and Google's advertising controls.
If you purchase the ad-free upgrade ($2.99), the transaction is processed entirely by Google Play. We do not receive or store your payment information. Google Play provides us only with confirmation of whether a purchase has been made for your Google account. No personally identifiable information is transmitted to our servers in connection with this purchase.
The App generates a random, anonymous identifier (UUID) stored locally on your device. This identifier is used solely to track ad impression counts for internal analytics and is not linked to any personally identifiable information. This identifier resets if you clear the App's data or reinstall.
Information collected by or through the App is used for the following purposes:
The App integrates Google AdMob, which may use cookies, device identifiers, and similar tracking technologies to serve personalized or non-personalized ads. The types of ads served include:
You may opt out of personalized advertising by adjusting your device settings under Google > Ads > Opt out of Ads Personalization, or by visiting adssettings.google.com.
Users who purchase the ad-free upgrade ($2.99) will not be shown any ads, and AdMob will not be initialized for those users.
The App is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the email address below and we will take steps to delete such information. Our AdMob integration is configured to request tracking authorization in compliance with applicable children's privacy laws.
We do not maintain a database of user information on our servers. The anonymous UUID generated by the App is stored locally on your device and can be deleted by clearing the App's data or uninstalling the App. Any data collected by third-party services (Google AdMob, Google Play) is governed by their respective privacy policies and retention practices.
We do not sell your personal information. We do not share personal information with third parties except as described below:
We take reasonable measures to protect information. However, no method of electronic storage or transmission is 100% secure. We encourage you to review the privacy practices of Google AdMob and Google Play, as they handle the majority of data associated with your App usage.
Depending on your location, you may have rights regarding your personal data, including:
To exercise any of these rights, or to submit a privacy-related request, contact us at the email address below. For data held by Google (AdMob, Google Play), please refer directly to Google's privacy controls.
We may update this Privacy Policy from time to time. When we do, we will update the Effective Date at the top of this page. We encourage you to review this policy periodically. Continued use of the App after changes constitutes your acceptance of the updated policy.
If you have questions or concerns about this Privacy Policy, please contact us:
Developer Trackim Books + Art
Email [your@email.com]